THE RISE OF THE BEST VENEZUELAN ESPORT TEAM
MIVE Team is a Spanish speaker community of online gamers. Having the ambition to become the best Venezuelan Esport team, MIVE approached HBLC to help them find the right social media strategy to grow their community and increase their notoriety in the industry.
WHAT WE DID
We started from scratch with this ambitious team to build their branding, audience and visibility thanks to a winning-digital strategy. Our 6-month social media management service allowed them to create a loyal audience of nearly 17K followers, and adapt their business model to start approaching sponsors and professional players to join their team.
We used a paid strategy to get them to this result in a 6-month time, hosting giveaways and other activities for gamers.
The account passed the 10K marked, unblocking the precious swipe up featured which allowed MIVE_Team to approach sponsors and professional players to join their team and expand their notoriety. Starting with a focus on Fortnite, they now have professionals team for COD, Valorant and Rocket Leagues. At the end of our social media management service, the account had an engagement rate of 20%, way above the average.